Mariachis Introduce New Look, Promotions for Upcoming Season
March 18, 2019 - Pacific Coast League (PCL1)
Albuquerque Isotopes News Release
As part of Minor League Baseball's continuing initiative celebrating Hispanic heritage and culture, the Albuquerque Isotopes will transform into "Mariachis de Nuevo México" for five games during the upcoming 2019 season.
The Mariachis are coming off of an incredibly successful 2018 campaign which saw the club win the inaugural "Copa de la Diversión" ("Fun Cup") based on criteria such as attendance, community partnerships and how much the New Mexico community embraced the team.
Due to the success of the Mariachis and other "Copa" clubs, the series has expanded to 72 teams this season compared to 33 in 2018 and will again see more teams embracing alternate identities in 2020.
To build on the success of the 2018 campaign, the Mariachis will adopt a new on-field look for the 2019 season. The addition of turquoise to the uniforms and caps pay homage to the official New Mexico state gem.
The Mariachis will also play five games at Isotopes Park this season, compared to four the previous season. Each game will have its own unique theme and feel as Isotopes Park will once again transform from "the Lab" into "the Plaza."
A new sight to be featured around Isotopes Park this season will be an oversized Mariachis bobblehead standing on the concourse to greet fans as they enter the ballpark. The bobblehead stands at over seven feet tall.
Fans can purchase a special "Mariachis 5-Pack" to secure their seat for each of the five Mariachis games. This package can be purchased online at abqisotopes.com or can also be purchased in-person at the Isotopes Park Box Office. The $70 package features one Box Level ticket to all five Mariachis games.
Game one: Saturday, April 6 - when the first 2,500 fans 21 & older to enter the receive fleece blankets courtesy of Modelo Especial.
Game two: Saturday, May 18 - featuring a fireworks show presented by Modelo Especial following the contest.
Game three: Tuesday, June 25 - Isotopes Park will transform into La Taqueria for Taco Tuesday when the Mariachis de Nuevo México play TACO-ma. The first 3,000 fans to come through the turnstiles will receive Mariachis piñatas courtesy of Albuquerque International Sunport and Volaris.
Game four: Friday July 19: the first 2,500 fans 16 & older will go home with an adult jersey courtesy of Palo Verde Generating Station as the Mariachis de Nuevo México play El Paso.
Game five: Sunday, August 11 - the final Mariachis de Nuevo México game of 2019 will be on against Round Rock. Ballet Folklórico Bobbleheads courtesy of Pepsi will be handed out to the first 3,000 fans.
The Albuquerque Hispano Chamber of Commerce also announced a scholarship in the Isotopes/Mariachis name. The AHCC scholarships are designed to provide recognition for educational achievement and award leadership qualities to graduating high school seniors that will be attending an institution of higher learning or trade school; and students currently enrolled in an institution of higher education or non-traditional adults looking to obtain a degree or certificate.
The Isotopes also announced a partnership with Rio Grande Credit Union announcing a new Mariachis de Nuevo México credit card. Details can be found at www.riograndecu.org/mariachis.
Tickets are on sale now for Isotopes individual games as well as the Rockies exhibition game this Monday, March 25. Opening Night at Isotopes Park is Thursday, April 4 at 6:35 p.m. Tickets can be purchased online at abqistopes.com or at the Isotopes Park Box Office.
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Pacific Coast League Stories from March 18, 2019
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